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Thứ Tư, 2 tháng 1, 2013

Why airing prank call was wrong

Flowers are left outside the nurses accommodation near the King Edward VII hospital in central London on December 8, 2012.Sydney radio station at heart of tragedy has track record for "shock tactics"In 2009 the station questioned a 14-year-old girl in the studio about her sex lifeRoss Stevenson, a Australian radio presenter says rules govern prank callsStevenson: "In this whole sad and tragic affair Jacintha Saldanha was truly powerless"Editor's note: Ross Stevenson is a former lawyer who has hosted the top rating breakfast radio program "Breakfast with Ross and John" on AM radio station 3AW in Melbourne Australia since the early 1990s.

Melbourne (CNN) -- The two hosts of the 2Day FM Sydney radio program will be feeling awful. In seeking to con their way into recording a telephone call with a patient receiving treatment in a hospital they were doing what they thought FM radio hosts do. Everyone else does prank calls so we'll do one too.

The position of the radio station is different though.

This Sydney radio station has a track record of attempting to garner large ratings through shock tactics. In 2009 on this very same radio station a 14-year-old girl was invited into the studio with her mother.

She was wired up to a lie detector and asked personal questions. This was considered a jape. To take that jape just that potential ratings point further, the young girl was asked about her sex life. A reminder: she was 14. Obviously intimidated by the occasion, the fame of the hosts and the setting, she revealed to the vast audience listening at home and in cars that she had been raped when she was 12.

The incident was investigated by the Australian Communications and Media Authority which imposed an additional condition on 2Day FM's licence that it increase the protection of children participating in its shows.

One of the hosts of that broadcast, who is still employed by the radio station, said that early in his career he was told by the program director to "do whatever you want, just win," according to the transcript of an interview he did with Radio Today.

Do whatever you want.

But you know what? Actually, you can't do whatever you want. It may come as a surprise to many but there is actually a code of conduct for Australian radio stations and their on air presenters. It is called the Commercial Radio Codes of Practice Code 6 which currently makes compelling reading:

6.1 A licensee must not broadcast the words of an identifiable person unless:

(a) that person has been informed in advance or a reasonable person would be aware that the words may be broadcast; or

(b) in the case of words which have been recorded without the knowledge of the person, that person has subsequently, but prior to the broadcast, expressed consent to the broadcast of the words."

Jacintha Saldanha was not aware in advance that her words might be broadcast. Of course she wasn't, she thought she was talking to the Queen. And I'll confidently assert that she didn't subsequently consent to her words being broadcast, because if she did we would have heard all about it by now.

The CEO of the radio network says, "nobody could have reasonably foreseen" that a prank their station pulled on a nurse at the hospital, could have resulted in her suicide.

That's probably right. But could they have reasonably foreseen that she would be upset? Personally and professionally embarrassed? Hurt? But the lawyers ran their $750 an hour rulers over it and broadcast it was.

So what best describes the relationship between the radio station and Jacintha Saldanha?

In 1946 Terence Rattigan wrote a play called The Winslow Boy. An English family of modest means consigns itself to potential penury by securing legal representation for the young son of the family who stands falsely accused of petty theft at his naval academy.

The lawyer they retain to defend him, the best in the land, is Sir Robert Morton. In a speech addressing the boy's many doubters and accusers Sir Robert urges them, in considering this case involving a young boy on one side and the British Navy on the other, to remember a famous old dictum: "you shall not side with the great against the powerless."

In this whole sad and tragic affair Jacintha Saldanha was truly powerless.

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The opinions expressed in this commentary are solely those of Ross Stevenson.

December 12, 2012 -- Updated 1619 GMT (0019 HKT)

As the family and media search for answers, a picture emerges of a generous, caring woman who was caught up in a media maelstrom.December 11, 2012 -- Updated 1043 GMT (1843 HKT)

Two DJs responsible for the prank call speak of their sorrow that a nurse caught up in the call apparently killed herself.December 8, 2012 -- Updated 2156 GMT (0556 HKT)

Two DJs are under fire after the death of a nurse who received a hoax phone call. CNN's Matthew Chance reports.December 11, 2012 -- Updated 1043 GMT (1843 HKT)

In this whole tragic affair Jacintha Saldanha was truly powerless, Ross Stevenson writes, explaining why airing the call was wrong.December 11, 2012 -- Updated 1042 GMT (1842 HKT)

The apparent suicide of Jacintha Saldanha has provoked outrage, sadness and demands for retribution in all corners of the media.December 10, 2012 -- Updated 1535 GMT (2335 HKT)

An Australian radio network defends its prank DJs, saying the media around the world has carried out a "witch hunt" against them.December 11, 2012 -- Updated 1044 GMT (1844 HKT)

The hospital where a nurse committed suicide after being duped by a hoax condemned the station responsible in a strongly worded letter.December 11, 2012 -- Updated 1044 GMT (1844 HKT)

The chairman of the Australian radio network has called the apparent suicide of one of the nurses duped by the prank "truly tragic."December 11, 2012 -- Updated 1043 GMT (1843 HKT)

Many social media users were quick to point fingers at the two radio hosts who made the call and then promoted it on Facebook.December 7, 2012 -- Updated 1753 GMT (0153 HKT)

Two Australian radio DJs made a prank call to the hospital where the duchess is staying, claiming to be Queen Elizabeth II and her son, Prince Charles.Today's five most popular stories

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Thứ Năm, 20 tháng 12, 2012

Role of social media in prank

Radio hosts blamed after nurse's deathTwitter accounts, Facebook posts for DJs deleted after stuntThe hashtag #royalprank had trended shortly after the radio stunt

(CNN) -- One of the nurses duped by a prank phone call about Catherine, Duchess of Cambridge, apparently committed suicide on Friday, and many social media users were quick to point fingers at the two radio hosts who made the call and then promoted it on Facebook.

Australian radio station 2DayFM posted audio of the call on its Facebook page Wednesday with the caption, "Listen to the prank that the world is talking about. Can you believe Mel and MC got away with these dodgy accents?"

The hashtag #royalprank was retweeted more than 15,000 times on Twitter after the radio station began promoting the call. It continued to be used after news of the nurse's death.

Catherine, the pregnant wife of Britain's Prince William, had been hospitalized with severe morning sickness. The prank became worldwide news as the nurse, believing the DJs were Queen Elizabeth and Prince Charles, forwarded the call to a second nurse who eventually revealed details of the former Kate Middleton's condition.

Concerns over privacy and the media, which had surfaced in England during the News of the World scandal and again when topless photos taken of Catherine were published, were quickly reignited.

At the time, royal commentator Robert Jobson said he did not believe the radio call had been intended as a serious invasion of privacy.

The hospital identified the nurse as Jacintha Saldanha. As news of her death spread, commenters flooded the 2DayFM Facebook page.

A user named Gary Dawson posted, "Shame for still having this sick call on website!! Shame on the DJs and shame on the radio station."

At 10:54 a.m. ET, 700 comments had been posted since Wednesday. By 11:15 a.m. ET, the number had risen to more than 1,100 and was still growing rapidly. The Facebook page Hot30 Countdown, also used to promote the two DJs, did not have a post about the prank, but that didn't stop people from commenting there.

The 2DayFM posts, including the audio of the prank, were deleted by 11:41 a.m.

Although it is unclear what scrutiny Saldanha had been under since the prank, the hospital said in a statement that it had been supporting her. Neither police nor the hospital had publicly blamed the radio station for Saldanha's death.

But on Saturday the hospital released this statement:

"King Edward VII's Hospital cares for sick people, and it was extremely foolish of your presenters even to consider trying to lie their way through to one of our patients, let alone actually make the call," wrote hospital chairman Lord Glenarthur.

Management's decision then to broadcast the recorded call "was truly appalling," said Lord Glenarthur in the letter addressed to Max Moore-Wilton, chairman of Southern Cross Austereo, which owns the radio station.

"The immediate consequence of these premeditated and ill-considered actions was the humiliation of two dedicated and caring nurses who were simply doing their job tending to their patients.

"The longer term consequence has been reported around the world and is, frankly, tragic beyond words."

Lord Glenarthur called on the radio station to take steps "to ensure that such an incident could never be repeated."

At St. James's Palace, a spokesman said, "The Duke and Duchess of Cambridge are deeply saddened to learn of the death of Jacintha Saldanha."

The Twitter account for radio host Michael Christian (@MContheradio) had included five updates about the prank on Friday morning. By 11:22 a.m., the account had been deleted. The account for co-host Mel Greig (@MelGreigHot30) was also deleted. The station and its parent company, Southern Cross Austereo released the following:

"Chief Executive Officer Rhys Holleran has spoken with the presenters, they are both deeply shocked and at this time we have agreed that they not comment about the circumstances. SCA and the hosts have decided that they will not return to their radio show until further notice out of respect for what can only be described as a tragedy."

The full statement was also posted to the 2Day FM Facebook page and in one hour received more than 4,400 comments and 234 shares. One comment linked to an online petition to fire Greig and Christian. At the time of this writing it had received 1,985 online signatures from around the world. The introduction states, "Journalists should be held to higher standards."

But there were also calls for a step back from the immediate tragedy.

"Do you know why patriots like myself defend this kind of speech until my dying breath?" posted a CNN commenter. "To find that answer, ask yourself this: Who decides what kind of speech is appropriate or inappropriate? Who decides what kind of speech is offensive or not? What if you have the power to decide? At what point does an opinion that differs from yours become offensive to you? And what will be the penalty for my supposed offense?

"We can never afford to go down the road if defining right speech from wrong speech. It throws everything else into doubt and opens the doorway for tyrants and the fringe to persecute those who are not like minded.

"The nurse, for whatever personal reasons she might have clearly over-reacted. It is sad. But that is all it is. Nobody should be prosecuted or penalized over this."

Others fired back, arguing that not all speech is protected and that no one has immunity from the negative effects of reckless actions. Still others said the discussion was pointless, since "Australia does not have explicit freedom of speech in any constitutional or statutory declaration of rights"

Another CNN commenter offered this:

"Let us also remember that she was not a native English speaker - she was front line reception at a major international private hospital where ability in many languages is the priority, and those calling may be all of stressed, powerful, and arrogant - not people to be called upon to give references before being given assistance. And that could not have been changed simply because a UK royal was in the building. So the supposed point of the "prank" - Australian xenophobic mockery of an English accent - was actually a gross exhibition of cruel racism in a world far larger than they could apparently imagine, on top of a gross breach of medical privacy, data protection, and journalistic ethics, which the radio station should never have allowed, and no one should have re-broadcast."

"Here's a social experiment for you," wrote James Breen on the Hot30 Countdown page. "Try treating people with common decency and respect."